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Inception:

LULU LIU is a luxury London-based Womenswear designer brand,
founded by Lulu Liu in 2011 after she graduated from the London College of Fashion.

The DNA of the Brand:

The LULU LIU story is a burning passion for the clothes and how they represent
women’s role in today’s society: quintessential femininity and independence.
Her collections offer a vision of contemporary femininity, destined to all women
embracing it by asserting their uncompromising identity and freedom.
This spiritual essence of style and creation is the symbol of the brand.
It is precisely the way to help women on this path.